Senior Experience Designer

Wayne Paterson

"Passionately creating the best possible experiences for people."

I am a user-centred Experience Design Specialist with more than 19 years’ experience in the design field, including over 3 years international exposure and over 5 years contracting and consulting experience.


I started my career in Graphic Design after completing a National Diploma in that field. I discovered a passion for combining Creative Design and Usability and moved from pure Graphic Design to UX and UI design. I am also a Certified Usability Analyst.


As an experience designer I work closely with clients, stakeholders, developers and business analysts, driving the CX, UX & UI design process throughout the projects’ life cycle.


I am passionate about creating the best user experience, and to that end, my greatest measurement of success is when my users are delighted with their experience.

What do my clients & colleagues

have to say about me

"I had the pleasure of working with Wayne at Standard Bank on a very complex banking system (Business Online). I've never met anyone who can build UX prototypes like him. He is without a doubt one of the best Axure users in the industry and can quickly build highly accurate software simulations that are extremely high fidelity. His prototyping helped us get the input we needed to move quickly through design decisions.

He is also very adept at UX research and puts his prototyping skills to work in order to get deep insights from customers and users. The research he conducted with customers at Standard Bank included interviews, surveys and usability studies. The reports he produced from this research were rich and insightful and provided us with guidance we needed to direct the software project.

Wayne possesses a gifted design mind and provides innovative solutions and workflows using best practices in UX design.

It was a real privilage to work with Wayne, I learned a lot from him and would like to work with him again in the future."

Harry Roussos Senior UX Designer at Standard Bank Group

2020 (Standard Bank)

"Wayne has been an incredible UX mentor. He has a keen mind, coupled with drive and infectious enthusiasm. He is knowledgeable and always seeks out new opportunities to learn new things. Whilst working with us, he has raised the bar with his exceptional artefacts, well composed research reports and stakeholder sessions.

He is mature and composed, making him an ideal leader and mentor. I believe that Wayne would be successful within any new field or role that he chooses to pursue.

I hope that we get the opportunity to work together again in the future. Thank you, Wayne. You have made all the difference."

Melissa Saayman User Experience Designer at Freethinking Business Consultants

2020 (Standard Bank)

"I have really enjoyed working with Wayne over the past 6 months.

He has vast UX industry knowledge and experience. He’s always willing to go above and beyond to deliver the best quality work in the given time frame – doing his best work on a project that allows him to dive deep into the detail and truly understand the customer and their needs.

I enjoy that he challenges the team to think differently about their approach and to come up with a solution which pushes the boundary.

I would welcome the opportunity to work with him again."

Sarah Aylmer Senior Manager of UX and Design at Cell C

2018 (Standard Bank)

"I would highly recommend Wayne. He was a true professional from start to finish and gave us some great insights when he redesigned our in-house User Interface.

He designed and managed the whole project from start to finish and we are very pleased with the result."

Bill Faulkner Head of Product & Systems Development at Best At Travel

2014 (Best At Travel)

"Wayne is someone that can be counted on to get a job done right and on time. He has a very inventive and limitless imagination when it comes to creating a unique look for any collateral and web sites that is both functional and consumer friendly.

I would recommend Wayne Paterson to anyone looking to do UI or Web Design work that requires careful planning and creative thinking."

Almero Oosthuizen VP Business Development, Product & UX at EasyEquities

2012 (Global Trader)

"I've had the pleasure of working with Wayne for two and half years. And in that time I've found him to be hardworking and versatile when tackling and completing projects.

This commitment to getting the job done under tough pressures makes him a great and valuable team player. I've often found designers in general to be unwillingly to step beyond their boundaries, but Wayne breaks the mold and actively embraces industry developments over and above that of a creative. This dedicated attitude always leads to better quality work, more robust solutions and huge gains for the team and the company.

I can highly recommend Wayne."

Jae Subramoney Growth Officer at Agastya Technologies

2006 - 2012 (Telkom)

"Beyond a shadow of a doubt, Wayne is the best graphic designer and usability expert I have had the privilege of working with. He uses best-practice approaches in building high-quality cutting-edge Web solutions.

Having worked with him I have learnt a lot about Web design, implementation and usability, he is an invaluable asset to any team and an absolute pleasure to work with on any project."

Ludwig de Bruin Senior Systems Architect / Divisional Manager | M.Sc. (AI) at Discovery Limited

2006 - 2012 (Telkom)