This project was an early brand exploration for It Has To Be Brilliant, who at the time were considering the name Brilliant Media, which was later changed.
The Logo & Corporate Identity Guide
We explored the brand identity and language, arriving at a "tag" solution based around the letter B, this was flexible enough to be adapted for many sub-brands under the Brilliant umbrella.
A complete set of brand guidelines was developed, explaining the brand meaning, language, visual style and colours.
As a part of this brand exploration, we created some marketing collateral in the form of posters, using well-known "brilliant" people, forming a connection between them and the Brilliant brand.