Brilliant Media | Brand Exploration

The Brief

This project was an early brand exploration for It Has To Be Brilliant, who at the time were considering the name Brilliant Media, which was later changed.

The Logo & Corporate Identity Guide

We explored the brand identity and language, arriving at a "tag" solution based around the letter B, this was flexible enough to be adapted for many sub-brands under the Brilliant umbrella.

A complete set of brand guidelines was developed, explaining the brand meaning, language, visual style and colours.

Marketing Collateral

As a part of this brand exploration, we created some marketing collateral in the form of posters, using well-known "brilliant" people, forming a connection between them and the Brilliant brand.