Best At Travel | Intranet CRM

The Brief

I was tasked with re-designing Best At Travel's entire intranet system, including; hotel and resort management, sales and marketing management and the hotel and travel booking system used by their sales staff.


I conducted workshops, interviews and observations; requirements were gathered, documented and verified. I then began the process of wireframing and content mapping.

Through a continuous engagement with the users and business, ideas were tested and quantified, and the results reiterated into the wireframes and prototypes.


Prototypes were developed from low fidelity, progressively to high fidelity, html-based interfaces and finalised with icon design, colour and style guides.

User Interface design elements and style guides were created for the business and development team.


The new interface was well received by the users and business, who found it to be more intuitive and facilitated an easier management of customers, bookings and resort management.